Why are ROI and ROAS considered key metrics in marketing analytics?

• A. They measure website load time
• B. They help evaluate the performance and success of marketing campaigns
• C. They predict future stock prices
• D. They assess social media follower quality

Answer: (B)

ROI and ROAS quantify the money you get back from what you spend, so they directly show how profitable marketing efforts are. They translate campaigns into financial outcomes, letting you see which investments actually generate profit and which waste resources. ROI looks at overall profitability relative to all costs, while ROAS focuses on the revenue generated per dollar spent on advertising. Together, they help compare campaigns and channels, justify budgets, and guide optimizations to improve future performance.

Other options miss the point: measuring website load time relates to user experience, stock prices aren’t tied to marketing results, and follower quality doesn’t directly reflect the revenue impact of campaigns.