Which visualization best maps goals to the stages of the customer journey in a digital media plan?

• A. By listing goals as bullet points only
• B. Show a marketing funnel illustrating goal-to-stage mapping
• C. By including a calendar of posting dates
• D. By presenting a bar chart of spend by channel

Answer: (B)

Mapping goals to the stages of the customer journey is best shown with a marketing funnel that illustrates goal-to-stage mapping. The funnel visually links what you want to achieve with where a user is in the journey, from awareness through consideration and purchase to retention, making it clear how each goal fits into each stage and how efforts flow as the user moves along. This helps plan appropriate touchpoints, messaging, and metrics for every stage, and highlights gaps in coverage.

Bullet lists of goals don’t reveal how they align with stages. A calendar of posting dates focuses on timing rather than where in the journey the goal applies. A bar chart of spend by channel shows resource allocation without tying goals to the progression through the customer journey.