Which two requirements are included in a media plan?

• A. Advertising budget and CPA target
• B. Number of impressions and number of clicks
• C. Time of day and day of week
• D. Frequency capping and creative id

Answer: (B)

The main idea this question tests is what a media plan must specify to describe how an ad will be delivered and measured. The best pair to include are the number of impressions and the number of clicks. Impressions represent how many times the ad could be shown, giving you the scale and reach of the plan. Clicks capture engagement, showing how many people took a tangible action after seeing the ad. Together, they describe both exposure and response, which are core components when planning and evaluating digital media.

Other elements like budget and CPA target are about cost and performance goals, time of day and day of week relate to scheduling, and frequency capping with a creative id pertain to delivery controls and asset tracking. While those matter, they aren’t the pair that directly communicates planned delivery and expected engagement in the way impressions and clicks do.