Which statement correctly describes the structure of the trust equation?

Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Which statement correctly describes the structure of the trust equation?

Explanation:
The idea being tested is how trust is built by balancing three positive trust signals against a self-focused bias. In this view, trust grows when credibility, reliability, and intimacy are strong, and it declines as self-orientation increases. Expressing this as a ratio—the sum of credibility, reliability, and intimacy divided by self-orientation—captures that dynamic: boosting any of the three components raises trust, while increasing self-orientation lowers trust because it makes the denominator larger. This formulation makes intuitive sense in practice. Credibility reflects what you know and claim to know; reliability shows you do what you say over time; intimacy denotes how safe and comfortable others feel sharing with you. If you keep your focus clearly on others (low self-orientation), trust rises more readily. The other forms either remove the dividing effect of self-orientation or invert the relationship (for example, placing self-orientation in the numerator or simply adding the factors), which would not align with how trust is understood to be undermined by self-interest.

The idea being tested is how trust is built by balancing three positive trust signals against a self-focused bias. In this view, trust grows when credibility, reliability, and intimacy are strong, and it declines as self-orientation increases. Expressing this as a ratio—the sum of credibility, reliability, and intimacy divided by self-orientation—captures that dynamic: boosting any of the three components raises trust, while increasing self-orientation lowers trust because it makes the denominator larger.

This formulation makes intuitive sense in practice. Credibility reflects what you know and claim to know; reliability shows you do what you say over time; intimacy denotes how safe and comfortable others feel sharing with you. If you keep your focus clearly on others (low self-orientation), trust rises more readily. The other forms either remove the dividing effect of self-orientation or invert the relationship (for example, placing self-orientation in the numerator or simply adding the factors), which would not align with how trust is understood to be undermined by self-interest.

Subscribe

Get the latest from Passetra

You can unsubscribe at any time. Read our privacy policy