Which statement best describes discrete metrics?

• A. They are qualitative
• B. They have specific values, can be counted, or are binary
• C. They are measured on a continuous scale
• D. They are only used in surveys

Answer: (B)

Discrete metrics produce specific, separate values that can be counted, including binary indicators like 0 or 1. They’re quantitative measurements where you can enumerate the possible values, such as the number of orders or whether a conversion occurred. This contrasts with continuous metrics, which can take any value within a range (like time or height). So the description that they have specific values, can be counted, or are binary best captures how discrete metrics behave. Qualitative metrics describe categories rather than counts, continuous metrics aren’t restricted to distinct steps, and using metrics only in surveys isn’t a defining feature of discreteness.