Which statement best describes data flow after linking?

• A. Data can be viewed only within the platform where it originated.
• B. Data is isolated and cannot be compared.
• C. Data is automatically anonymized across platforms.
• D. Data flows both ways, allowing metrics to be viewed in both platforms.

Answer: (D)

When platforms are linked, data can flow in both directions. This bidirectional flow means you can view and analyze metrics from either platform within the other, creating a unified view of performance. It enables cross-platform reporting and attribution—seeing how on-site behavior relates to ad interactions and how ad results appear in your analytics data. The other ideas describe isolated data, one-way visibility, or automatic anonymization, none of which capture the practical benefit of linking two analytics systems.