Which statement about the Advertising snapshot is true?

• A. It answers three questions: which channels drive conversions, what touchpoints lead to conversion, and how channels perform under attribution models.
• B. It provides real-time bidding advice.
• C. It replaces the need for model comparison.
• D. It only shows last-click conversions.

Answer: (A)

Advertising snapshot focuses on cross-channel attribution insights: it shows which channels contribute to conversions, the sequence of touchpoints that lead to a conversion, and how channels perform under different attribution models. This makes it the best choice because it directly describes a tool designed to summarize channel impact, the path to conversion, and the effects of attribution rules, all in one view.

Real-time bidding advice isn’t the function of this snapshot, so that option doesn’t fit. It doesn’t replace the need to compare different models—understanding how models credit channels is still essential, even when you have a snapshot. And it isn’t limited to last-click conversions; the snapshot typically reveals multi-touch paths and credit distribution across channels depending on the attribution model used.