Which statement about Google Analytics 4 and LTV is true?

• A. It forecasts stock prices
• B. It reports LTV for users acquired through different channels over a specified acquisition date range
• C. It tracks ad impressions
• D. It measures server response times

Answer: (B)

Lifetime value (LTV) in Google Analytics 4 focuses on the revenue a user generates over their entire relationship with your business, and you can analyze that value by how the user was acquired. GA4’s LTV reports let you see how much value users from different channels—such as source/medium or campaign—generate across a chosen acquisition date range. This lets you compare channels not just on first purchase, but on the total value they tend to bring over time, informing where to allocate marketing spend.

This aligns with the statement that GA4 reports LTV for users acquired through different channels over a specified acquisition date range. It’s not about forecasting stock prices, it doesn’t track ad impressions as a primary LTV metric (though advertising data can be linked), and it isn’t a tool for measuring server response times.