Which platform combination is used for A/B testing in ads, according to the material?

• A. Facebook Ads Manager
• B. Google Ads and Google Optimize
• C. LinkedIn Ads
• D. YouTube Studio

Answer: (B)

Testing ad variants by splitting traffic to compare performance is the core idea. Google Ads and Google Optimize together are used for this because Optimize lets you create experiments that divide visitors between different versions and measure impact on the chosen goal, such as conversions or revenue, while you run those tests tied to your Google Ads campaigns. This setup lets you test both ad copy and landing-page experiences in a coordinated way, giving clear insights into which variant performs better. Other platforms like Facebook Ads Manager, LinkedIn Ads, or YouTube Studio serve their own ecosystems and offer separate testing tools, but the material identifies Google Ads paired with Google Optimize as the standard combination for A/B testing in ads.