Which page would you use to view data for all campaigns at a glance?

• A. The optimization score page
• B. The overview/dashboard
• C. The landing page report
• D. The campaigns page

Answer: (B)

To get a quick, at-a-glance view of how all campaigns are performing, you pull up the overview or dashboard. This view aggregates data across every campaign in one place, so you can see total spend, clicks, impressions, conversions, and key efficiency metrics (like CPA or ROAS) across all campaigns together. It lets you spot trends, compare performance, and spot which campaigns need attention without opening each campaign individually.

The other pages focus on more detailed or isolated views. The optimization score page is about recommendations to improve performance, not a snapshot of overall campaign data. The landing page report zeroes in on a single landing page’s performance. The campaigns page lists individual campaigns, which is useful for deeper, campaign-by-campaign analysis, but it doesn’t instantly present a single, holistic view of all campaigns at once like a dashboard does.