Which of the following is NOT an example of a continuous metric?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Which of the following is NOT an example of a continuous metric?

Explanation:
Continuous metrics are values that can vary smoothly and take any value within a range, including fractions. Average session duration, revenue per user, and average order value all fit this because they can be measured with decimals (for example, 5.4 minutes, $23.79, or $12.50). The number of orders per day is a count and must be a whole number, so it’s a discrete metric. Since the question asks which is not continuous, the option describing the number of orders per day is the correct choice.

Continuous metrics are values that can vary smoothly and take any value within a range, including fractions. Average session duration, revenue per user, and average order value all fit this because they can be measured with decimals (for example, 5.4 minutes, $23.79, or $12.50). The number of orders per day is a count and must be a whole number, so it’s a discrete metric. Since the question asks which is not continuous, the option describing the number of orders per day is the correct choice.

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