Which of the following is an example of a programmatically enabled event?

Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Which of the following is an example of a programmatically enabled event?

Explanation:
Programmatically enabled events are those you explicitly trigger from your code in response to a user action, rather than events that are collected automatically by the analytics platform. A share action is typically implemented by wiring up a click or share interaction in your site’s code and sending an event to analytics when that action occurs. That explicit firing in response to user behavior makes it a programmatically enabled event. The other items are usually captured automatically by the analytics library as part of its default behavior: a page view happens when a page loads, a session start is recorded when a new session begins, and a first visit is tracked the first time a user visits. These are not events you must fire manually via code, so they aren’t programmatically enabled.

Programmatically enabled events are those you explicitly trigger from your code in response to a user action, rather than events that are collected automatically by the analytics platform. A share action is typically implemented by wiring up a click or share interaction in your site’s code and sending an event to analytics when that action occurs. That explicit firing in response to user behavior makes it a programmatically enabled event.

The other items are usually captured automatically by the analytics library as part of its default behavior: a page view happens when a page loads, a session start is recorded when a new session begins, and a first visit is tracked the first time a user visits. These are not events you must fire manually via code, so they aren’t programmatically enabled.

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