Which of the following is not part of monitoring brand awareness in Google Analytics?

• A. Setting up the share event.
• B. Enabling the page view event.
• C. Configuring e-commerce tracking.
• D. Adding UTM tags to shared links.

Answer: (C)

Brand awareness monitoring in Google Analytics focuses on reach and engagement signals. Measuring how widely content is seen and shared helps you gauge how visible the brand is. Setting up the share event shows how often your content is amplified by users, giving a direct read on social reach. Enabling the page view event captures exposure to your content, indicating how many people are viewing your pages. Adding UTM tags to shared links lets you attribute traffic and see which campaigns or channels are driving awareness, helping you quantify the spread of your brand message.

Configuring e-commerce tracking, on the other hand, is all about sales: transactions, revenue, and product performance. Those metrics reflect conversions and revenue outcomes, not awareness. So they don’t fit with monitoring brand awareness.