Which of the following is NOT a metric in the User Lifetime Exploration template?

• A. Lifetime engagements
• B. Lifetime transactions
• C. LTV average
• D. Daily active users

Answer: (D)

The key idea here is distinguishing metrics that capture value over the entire relationship with a user from those that track short-term usage. In the User Lifetime Exploration template, the focus is on how much value a user generates over their entire lifecycle with the product, so metrics like lifetime engagements, lifetime transactions, and LTV average are all about cumulative activity and value across time. Daily active users, on the other hand, measures how many users are active on a given day and reflects short-term usage frequency rather than long-term value. It doesn’t directly quantify the total engagements, transactions, or revenue a user will generate over their lifetime, so it isn’t part of this lifetime-focused template.