Which of the following describes the ads-preferred attribution model?

• A. Attributes 100% of the conversion to the last Google Ads channel clicked before conversion
• B. Distributes credit evenly across all channels
• C. Attributes credit to the first interaction
• D. Attributes credit to the last non-Google Ads channel

Answer: (A)

The ads-preferred attribution model assigns all credit for a conversion to the last Google Ads interaction that occurred before the conversion. In other words, if a user clicked a Google Ads ad most recently before converting, that single Google Ads click gets 100% of the conversion credit, even if other channels were touched earlier. This model emphasizes the impact of Google Ads in driving the final action, which is why the option describing 100% of the conversion to the last Google Ads click is the best fit.

For context, other models spread credit differently: distributing credit evenly across all channels is linear attribution, attributing to the first interaction is the first-interaction model, and credit to the last non-Google Ads channel is a last-non-Google-Ads approach.