Which metrics are essential to monitor at the conversion stage?

• A. Impressions, Clicks, CTR
• B. Reach, Frequency, Engagement Rate
• C. Number of conversions, cost, conversion value per cost, and conversion rate
• D. Video views, Shares, Comments

Answer: (C)

When evaluating performance at the conversion stage, the emphasis is on outcomes and efficiency: are visits turning into the desired action, and at what cost? The metrics that matter here are the number of conversions, total cost, conversion value per cost, and conversion rate. The number of conversions shows how many completed the goal, which is the essential outcome you want. Total cost tells you what you spent to achieve those conversions, helping you judge efficiency and budget use. Conversion value per cost links revenue generated from those conversions to the amount spent, giving a sense of profitability per dollar invested. Conversion rate measures the proportion of visits or clicks that become conversions, revealing how effectively your funnel converts interest into action. Together, these metrics provide a clear view of conversion performance and financial efficiency, rather than just reach, engagement, or content consumption metrics that are more about awareness or interaction.