Which metrics are available in the User Lifetime Exploration template?

• A. Lifetime engagements, Lifetime transactions, and LTV average
• B. Daily active users, Sessions, Pageviews
• C. Clicks, Impressions, CTR
• D. Revenue, Profit, Margin

Answer: (A)

The main idea is focusing on metrics that summarize a customer’s entire relationship with the business over time. The User Lifetime Exploration template centers on measures of value and engagement across the full lifetime of a user. It includes lifetime engagements, which track every interaction a user has with your brand across their entire relationship; lifetime transactions, which count all purchases or conversions a user makes over that lifetime; and LTV average, the average lifetime value of a user. This combination captures how much value users generate throughout their whole lifespan, not just in short bursts. Other options describe short-term activity (daily active users, sessions, pageviews), marketing interaction metrics (clicks, impressions, CTR), or broad financial results (revenue, profit, margin) that aren’t tied to a user’s lifetime in this template. So the metrics aligned with the User Lifetime Exploration template are lifetime engagements, lifetime transactions, and LTV average.