Which metric is included in the landing page report?

• A. Click-through rate
• B. Cost per acquisition
• C. Return on ad spend
• D. Days to conversion

Answer: (D)

The main idea here is understanding how visitors behave after they arrive on a specific landing page and how long it takes them to complete a conversion. The days to conversion metric captures the time span from when a user lands to when they convert, which sheds light on how effective that page is at moving visitors toward action and how quickly they do so. This helps you gauge whether a landing page prompts fast conversions or requires more time and nurturing, guiding optimization decisions like improving the value proposition, clarity of the call to action, or reducing friction on the page.

Click-through rate is an ad-level metric that measures how often people click your ad relative to impressions, and cost per acquisition and return on ad spend relate to overall ad spend and revenue performance across campaigns. These are broader campaign metrics, not specific to the on-page experience of a landing page, so they aren’t typically part of a landing page report.