Which metric is commonly used to gauge engagement with content?

• A. Time-on-page
• B. CTR
• C. Pages per session
• D. Bounce rate

Answer: (B)

Engagement with content is shown by actions users take in response to what you publish. CTR, or click-through rate, captures how often people who see your content click on a linked CTA or path to continue reading, download, or view more. That active step is a direct signal of interest sparked by the content, making CTR a practical measure of engagement. Other metrics describe behavior in different ways: time-on-page shows how long someone interacts with a page (which can be influenced by many factors and doesn’t guarantee further engagement), pages per session reflects how much a user browses across your site but not how compelling individual content is, and bounce rate indicates immediate disengagement but doesn’t reveal whether a user later re-engages elsewhere. Because CTR ties exposure to a concrete action driven by the content, it best captures engagement in the sense of prompting interaction.