Which exploration type focuses on user behavior and value over time?

• A. Funnel exploration.
• B. Path exploration.
• C. Cohort exploration.
• D. User lifetime exploration.

Answer: (D)

Analyzing long-term user behavior and value. This explores how individual users act and what value they generate across the entire time they interact with your product, not just in a single moment or session. It tracks metrics like revenue per user, retention, and engagement over the user’s lifetime, helping you see when and how users contribute most to profitability and how changes in the product or marketing influence long-term value. This differs from funnel exploration (focusing on steps to a conversion), path exploration (mapping common routes users take), and cohort exploration (comparing groups defined by a shared starting point).