Which events are automatically set up in Google Analytics 4?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Which events are automatically set up in Google Analytics 4?

Explanation:
GA4 automatically records certain events without extra setup. Among the options, First Visit and Session Start are the events that come built-in and fire by default. First Visit is logged the first time a user visits your property, giving a baseline for new users. Session Start marks the moment a new session begins, capturing each separate visit window. The other choices require additional configuration or are not automatically tracked by GA4 by default (ecommerce actions like purchases and add-to-cart require ecommerce tracking; search results, file downloads, or sharing often need enhanced measurement or custom event setup).

GA4 automatically records certain events without extra setup. Among the options, First Visit and Session Start are the events that come built-in and fire by default. First Visit is logged the first time a user visits your property, giving a baseline for new users. Session Start marks the moment a new session begins, capturing each separate visit window. The other choices require additional configuration or are not automatically tracked by GA4 by default (ecommerce actions like purchases and add-to-cart require ecommerce tracking; search results, file downloads, or sharing often need enhanced measurement or custom event setup).

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