Which description best defines path exploration?

• A. The steps users take from one stage in the customer journey to the next.
• B. The total number of conversions across a period.
• C. The sequence of events across multiple journeys.
• D. The geographic distribution of users by region.

Answer: (A)

Path exploration focuses on how users move through the stages of the customer journey, tracing the steps they take from one stage to the next. It looks at the flow and order of actions a user follows, showing where they enter, what pages or steps they visit, and where they drop off. This helps you see common routes and bottlenecks, so you can optimize the path toward conversion.

The other descriptions describe different things: counting total conversions measures outcome volume rather than the path itself; describing the sequence of events across multiple journeys mixes journeys and isn’t about the single path flow you follow through a funnel; and geographic distribution is about where users are located, not the sequence of steps they follow.