Which components are in the numerator of the trust equation?

Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

Which components are in the numerator of the trust equation?

Explanation:
The numerator of the trust equation is built from credibility, reliability, and intimacy. Credibility reflects competence and honesty, reliability covers consistent, dependable performance, and intimacy captures the safety and closeness a person feels in the relationship. When these three are strong, trust rises. Self-orientation sits in the denominator, so focusing less on yourself and more on the other party boosts overall trust. That’s why the best choice includes all three components in the numerator, while the denominator is separate.

The numerator of the trust equation is built from credibility, reliability, and intimacy. Credibility reflects competence and honesty, reliability covers consistent, dependable performance, and intimacy captures the safety and closeness a person feels in the relationship. When these three are strong, trust rises. Self-orientation sits in the denominator, so focusing less on yourself and more on the other party boosts overall trust. That’s why the best choice includes all three components in the numerator, while the denominator is separate.

Subscribe

Get the latest from Passetra

You can unsubscribe at any time. Read our privacy policy