Where can you find the results of the A/B test in Google Ads?

• A. In the billing section
• B. In the audience insights
• C. In the ad variations table under the Experiments section
• D. In the keyword planner

Answer: (C)

In Google Ads, A/B test results live in the ad variations table under the Experiments section. When you set up an experiment, traffic is split between the control and the variant, and the performance data for each variant—such as clicks, impressions, CTR, conversions, and cost metrics—appears in that ad variations table so you can compare outcomes over the test period. This area is specifically designed for experiments, letting you see which variant performs better and decide whether to apply the winning version to the campaign. The other areas listed—billing, audience insights, and keyword planner—deal with costs, audience data, and keyword planning, respectively, and do not show experiment results.