What type of recommendations might you receive regarding bidding and budgets?

• A. Deleting budgets.
• B. Adjusting ROAS targets or switching to automated bid strategies.
• C. Changing only daily budgets.
• D. Making manual bids fixed at 0.01.

Answer: (B)

Optimizing bidding and budgets means using targets and automation to align spend with business goals. Adjusting ROAS targets sets the level of return you want from your ad spend; if performance isn’t meeting expectations, tweaking the ROAS target can shift the balance between profitability and volume. Switching to automated bid strategies uses machine learning to bid across auctions for conversions or revenue, considering signals like device, location, time, and user context, which can improve results and reduce manual effort. The other options don’t address how bids are placed or how spend is optimized: deleting budgets removes controls, changing only daily budgets doesn’t impact bidding strategy, and fixing manual bids at a tiny amount undermines performance.