What touchpoints do customers take to convert?

• A. What is the seasonal traffic pattern?
• B. Which ad creative performs best?
• C. What touchpoints do customers take to convert?
• D. Which campaigns have the highest CPA?

Answer: (C)

This question tests understanding of the customer journey and the touchpoints that lead to a conversion. It’s about tracing the sequence of interactions a user has across channels and campaigns that culminate in a sale or goal completion, so you can see which touchpoints actually influence the decision and how credit should be assigned along the path.

The correct choice is focusing on what touchpoints customers take to convert, because it asks you to identify the interactions along the conversion path, not just isolated metrics. Other options describe timing of traffic, the effectiveness of a particular ad creative, or the cost efficiency of campaigns, none of which directly reveal the sequence of touchpoints that drive conversion.