What should you do if you need to add a column of data before exporting from Google Ads?

• A. Export without columns
• B. Click the Columns icon to add the necessary column
• C. Use the Filters option
• D. Change the date range

Answer: (B)

You customize what data shows up in your export by adjusting the visible columns in Google Ads. By clicking the Columns icon, you can add the specific metric you need so the exported file includes that column. This is the best approach because it directly determines which data fields are included in the export. Exporting without columns would leave you with the default set and miss the data you want. Using the Filters option changes which rows appear, not which columns are shown, and changing the date range alters the time period of the data rather than the columns. For example, if you need a column for cost per conversion, you’d add that column first, then export.