What should you do after modifying the text for the ad component in an A/B test?

• A. Name the variation
• B. Pause the original ad
• C. Increase budget
• D. Change the campaign objective

Answer: (A)

Labeling the variation is essential. After you modify the ad text, you should name the variation so you can clearly identify it in reports and analytics. A descriptive name (for example, “Short headline_v2” or “SummerSale_Copy_A”) helps you attribute performance results to the exact version you tested, making it easier to compare CTR, conversions, and other metrics between the control and the new variant. Without a clear name, the data can become confusing or misattributed.

Pausing the original ad, increasing budget, or changing the campaign objective are not the immediate next steps for a tested variation; those actions can disrupt the integrity of the test or shift outcomes in ways that make it harder to learn which copy actually performs better.