What roles are required to link a Google Ads account to Google Analytics?

• A. An administrative account on Google Ads and the editor role for the Google Analytics property
• B. A viewer role on Google Ads and a viewer role on GA
• C. No special roles are required
• D. A billing administrator on Google Ads and a viewer on GA

Answer: (A)

The key idea being tested is what permissions are needed to establish a link between Google Ads and Google Analytics. Linking these two accounts is an action that affects both platforms, so you must have strong enough access on both sides. You need administrative access in Google Ads because only someone with that level of control can create and manage account-level links and approve the connection. You also need Editor access on the Google Analytics property because linking to Google Ads is a property-level configuration change that requires the ability to modify settings and authorize data sharing between the services. Without these levels of access, the linking process isn’t allowed. A viewer role on either side isn’t sufficient, and a billing administrator doesn’t grant the needed linking permissions.