What roles are required to create a new audience in Google Analytics?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

What roles are required to create a new audience in Google Analytics?

Explanation:
Creating a new audience in GA4 requires edit permissions on the property. The Editor role provides exactly the rights to create and modify audiences and other configurations without giving full admin control. Viewers lack edit rights, Analysts typically can’t change configurations, and Administrators could do it but have broader privileges than necessary. So the Editor role is the minimal, correct choice to enable creating a new audience.

Creating a new audience in GA4 requires edit permissions on the property. The Editor role provides exactly the rights to create and modify audiences and other configurations without giving full admin control. Viewers lack edit rights, Analysts typically can’t change configurations, and Administrators could do it but have broader privileges than necessary. So the Editor role is the minimal, correct choice to enable creating a new audience.

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