What role must someone have in Google Analytics to view a shared report link?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

What role must someone have in Google Analytics to view a shared report link?

Explanation:
Viewing a shared Google Analytics report link requires only read-only access to the property. The minimal permission that enables this is the Viewer role, which lets you open and read reports and dashboards, including those shared via a link. Other roles add editing or administrative capabilities, which aren’t needed just to view the shared content.

Viewing a shared Google Analytics report link requires only read-only access to the property. The minimal permission that enables this is the Viewer role, which lets you open and read reports and dashboards, including those shared via a link. Other roles add editing or administrative capabilities, which aren’t needed just to view the shared content.

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