What metrics are commonly monitored at the awareness stage of the marketing funnel in Google Ads?

• A. Clicks and impressions
• B. Conversions and revenue
• C. Cost per click
• D. Time on site

Answer: (A)

In the awareness stage, the focus is on reach and initial engagement—how many people see the ad and how many take a first step. Impressions show how often your ads are shown, reflecting overall visibility and brand exposure. Clicks reveal initial user engagement, indicating that some portion of the audience is not just exposed but motivated to interact enough to click, which starts the journey toward learning more or visiting your site. Together, these metrics capture the breadth of exposure and the spark of interaction that define awareness building.

Conversions and revenue come later in the funnel when interest turns into action. Cost per click is a cost-efficiency metric rather than a measure of awareness, and time on site reflects post-click engagement rather than initial exposure.