What kind of data does cohort exploration provide?

• A. Data about individual users in real time.
• B. Data about sessions per minute.
• C. Data for users organized into groupings based on common attributes.
• D. Data on traffic sources by channel.

Answer: (C)

Cohort exploration groups users into cohorts based on shared attributes or experiences, such as signup date, marketing channel, or a common action. This approach lets you analyze how those groups behave over time—retention, engagement, or value differences across cohorts—so you can spot patterns that aren’t visible when looking at individuals alone. It’s about aggregated behavior within defined groups, not real-time data for single users, nor a simple count of sessions per minute, nor traffic sources by channel. The emphasis is on comparing cohorts to understand how different groups perform or respond to changes.