What is the simpler method for linking Google Ads to Google Analytics?

• A. Linking from Google Analytics to Google Ads is more straightforward.
• B. Linking from Google Ads to Google Analytics is more straightforward.
• C. Both directions are equally simple, with no difference.
• D. Linking is not required for data sharing.

Answer: (B)

This question is asking where the linking setup is easiest between Google Ads and Google Analytics. The simpler method is to link from Google Ads to Google Analytics. Doing it from Ads’ interface lets you directly select the Analytics property you want to connect, authorize the link in one place, and start sharing data right away. Once linked, you can import Analytics goals and transactions into Google Ads and use Analytics data for attribution and remarketing, with the ad-click data (gclid) flowing into Analytics to align sessions with campaigns.

Linking from Analytics to Ads can work too, but it usually involves more steps and potential permission hurdles, making the setup feel more complex.