What is the purpose of UTM tags on shared links?

• A. To encrypt URLs.
• B. To track campaign source, medium, and campaign name.
• C. To redirect users to homepage.
• D. To increase page load speed.

Answer: (B)

UTM tags are used to tag links so analytics tools can identify where a visit came from and which marketing effort drove it. By adding parameters like utm_source (where the traffic originated), utm_medium (how it was delivered), and utm_campaign (the specific promotion), you can attribute visits and conversions to the exact campaign. This lets you compare performance across sources and channels and optimize future marketing.

These tags don’t encrypt or alter the page, they don’t redirect users to the homepage, and they don’t change page load speed. Their sole purpose is to provide attribution data for analytics.