What is the purpose of using drafts and experiments in Google Ads?

• A. To organize different ad variations and bidding strategies for comparison
• B. To reduce bid amounts for all campaigns
• C. To disable ads after testing
• D. To create new campaigns only

Answer: (A)

Drafts and experiments let you test changes in a controlled way by organizing different ad variations and bidding strategies for direct comparison. You create a draft of an existing campaign to experiment with changes—like new ad copy, keywords, bidding strategies, or budget levels—without affecting the live campaign. Then you run an experiment that splits traffic between the original campaign and the draft, so you can measure how the changes perform against a true baseline over a defined period. This approach helps you compare key metrics (click-through rate, conversions, cost per action, return on ad spend, etc.) and decide whether to implement the changes broadly, all while protecting overall campaign performance. That’s why organizing variations and testing them against a control is the core purpose of drafts and experiments. The other options don’t capture this testing-and-comparison function.