What is the function of the New Campaign button on the Overview page?

• A. It allows you to create new campaigns
• B. It edits existing campaigns
• C. It views performance reports
• D. It adds new users to the account

Answer: (A)

The New Campaign button is for starting fresh marketing efforts. It serves as the entry point to create a brand-new campaign, letting you set up its type (like search, display, or shopping), budget, schedule, targeting, and the ads that go with it. It isn’t for editing existing campaigns, viewing performance reports, or adding users—those actions are handled in separate parts of the platform (campaign editing, reporting, and account management). So, the button’s primary role on the Overview page is to initiate the creation of a new campaign.