What is the difference between macro conversions and micro conversions?

• A. Macro conversions are completed purchase transactions.
• B. Micro conversions are completed purchase transactions.
• C. Macro conversions measure only ad impressions.
• D. Micro conversions indicate no potential movement toward a macro conversion.

Answer: (A)

Macro conversions are the final, revenue-driving actions a business wants users to complete, such as a completed purchase. Micro conversions are the smaller, intermediate steps that show a user is moving toward that final goal—things like adding a product to the cart, starting checkout, signing up for a newsletter, or viewing key product pages. Because a completed purchase directly fulfills the primary objective, it’s the classic example of a macro conversion. The other statements mislabel macro versus micro actions: micro conversions aren’t the final purchase, macro conversions aren’t about ad impressions, and micro conversions do indicate movement toward a macro goal.