What is the Ads-preferred attribution model?

• A. It attributes credit to all Google Ads channels equally.
• B. It assigns last-click later to non-Google channels as well.
• C. It attributes first-click channel only.
• D. It attributes 100% of a conversion to the last Google Ads channel clicked before converting.

Answer: (D)

Attribution credit allocation in digital marketing. Ads-preferred attributes the conversion entirely to the last Google Ads interaction before conversion. If a user engages with several channels and the final action that leads to purchase was a Google Ads click, that last Google Ads touchpoint gets 100% of the credit. This emphasizes Google Ads’ role in closing the conversion and can influence how you optimize bids and budgets toward that final interaction. It differs from spreading credit across multiple touches, assigning the last-click to non-Google channels, or crediting only the first interaction.