What is considered the simplest method for linking, according to the material?

• A. Linking from GA to Ads is simpler.
• B. Auto-linking without any user action.
• C. Linking from Google Ads to Google Analytics is more straightforward.
• D. Not linking at all is the simplest approach.

Answer: (C)

Connecting Google Ads to Google Analytics is the simplest path. This direction keeps setup directly in the Ads interface, where you can pick the Analytics property and enable data sharing with a single, clear step. It immediately makes campaign data from Ads available in Analytics, streamlining conversions, costs, and other metrics with minimal configuration.

Auto-linking without any user action isn’t realistically available, since some authorization is always required to establish the connection. Linking the other way around tends to involve more steps in Analytics and configuring properties, which adds complexity. Not linking at all avoids setup but defeats the purpose of integration. So, linking from Google Ads to Google Analytics is the easiest, most straightforward option.