What is bounce rate?

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Prepare for the WGU MKTG 6040 D381 E-Commerce and Marketing Analytics Exam. Use flashcards and multiple choice questions with hints and explanations. Ensure your success on this crucial exam!

Multiple Choice

What is bounce rate?

Explanation:
Bounce rate indicates how often visitors arrive on a page and leave without interacting further, meaning they don’t view another page or trigger another action. It’s calculated as the number of bounce sessions divided by the total number of sessions. A bounce session is when a user lands on a page and exits without navigating elsewhere. For example, if there are 100 sessions and 40 are bounces, the bounce rate is 40%. This metric specifically targets immediate engagement at the start of a visit, unlike other metrics that track returning visitors, time spent, or how many pages are viewed in a session.

Bounce rate indicates how often visitors arrive on a page and leave without interacting further, meaning they don’t view another page or trigger another action. It’s calculated as the number of bounce sessions divided by the total number of sessions. A bounce session is when a user lands on a page and exits without navigating elsewhere. For example, if there are 100 sessions and 40 are bounces, the bounce rate is 40%. This metric specifically targets immediate engagement at the start of a visit, unlike other metrics that track returning visitors, time spent, or how many pages are viewed in a session.

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