What information does the landing page report provide in Google Ads?

• A. It shows only revenue
• B. It shows ad schedules
• C. It shows audience demographics
• D. Performance metrics, conversions, days to conversion, and more for each landing page

Answer: (D)

Landing page reports provide a detailed view of how each page contributes to your campaigns. It isn’t limited to revenue; for every landing page you’ll see a range of performance metrics, including conversions and conversion rate, as well as how long it typically takes a visitor to convert (days to conversion) and other relevant data you’re tracking. This per-page view lets you compare pages, identify which pages drive conversions quickly vs. slowly, and optimize the user experience on pages that aren’t performing as well. By looking at these metrics together, you can focus on pages that genuinely move the needle and adjust or test those that lag in performance or take too long to convert.