What information does the impressions column provide in a Google Ads campaign?

• A. The number of times potential customers saw the ads
• B. The number of clicks
• C. The cost per impression
• D. The average position

Answer: (A)

Impressions show how many times potential customers saw your ads. Each time an ad is shown in search results or on the Display Network, that counts as one impression, even if no one clicks. This metric measures visibility and reach, not engagement or cost. The number of clicks reflects engagement, not reach. Cost per impression isn’t what the impressions column lists (spend is tracked separately, and you’d hear CPM if you focus on cost per thousand impressions). The average position is a separate metric about where your ads usually appear on the page. So the impressions column best represents how often your ads were shown.