What information can UTM tags provide?

• A. Source, Medium, and Campaign Name.
• B. HTML color code of the page.
• C. User's IP address.
• D. Device screen resolution.

Answer: (A)

UTM tags are used to attribute website traffic to specific marketing efforts by appending parameters to URLs. They carry information about where the visitor came from, what kind of promotion brought them, and which campaign is running. This data translates into values for source, medium, and campaign name in analytics reports, helping you compare performance across channels and campaigns. There are optional parameters for term and content as well, but the core information most used is source, medium, and campaign name. UTM tags themselves do not encode a page's color, a visitor's IP address, or their device screen resolution; those data points are gathered through other analytics signals beyond the UTM parameters.