What happens after linking Google Ads to Google Analytics?

• A. Data is merged into a single universal report and cannot be separated.
• B. You can see metrics from the Google Ads account in Google Analytics and vice versa in the campaigns report in Google Ads
• C. Metrics from both platforms become identical.
• D. Linking disables conversion tracking in GA.

Answer: (B)

Linking Google Ads to Google Analytics enables cross-reporting between the platforms. You can see metrics from the Google Ads account inside Google Analytics, which lets you analyze ad performance alongside on-site behavior, funnels, and goals. In the other direction, Analytics data appears in Google Ads campaigns reports, so you can understand how engaged users behave after clicking an ad and how that relates to conversions. This connection helps with attribution and optimization because you can connect ad clicks to sessions, engagement, and conversions. Remember, the data stay in their separate reports and aren’t merged into one universal chart, and metrics won’t be identical due to different tracking methods and attribution approaches. It also doesn’t disable conversion tracking.