What features does the reports page in Google Ads offer?

• A. It only shows raw data
• B. It only exports to CSV
• C. The ability to pull predefined templates for reports or create custom reports by selecting specific metrics
• D. It only compares campaigns by cost

Answer: (D)

The reports page is designed for flexible, targeted insights. You can start with predefined templates to get common, ready-made views of performance, or you can build a custom report by selecting the exact metrics you want (such as clicks, impressions, CTR, cost, conversions, conversion rate, and value) and combining them with segments like device, location, or time. This lets you tailor what you measure to what matters for your campaigns. You can also export these reports in formats like CSV or Google Sheets and schedule them to be delivered regularly. So the feature set isn’t limited to raw data or a single comparison; it’s about assembling the precise, reusable view you need from a broad set of metrics and templates.