What feature must be activated in Google Analytics to collect session information for configured audiences?

• A. Google Signals
• B. Data collection settings
• C. Audience scheduling
• D. User permissions

Answer: (A)

Activating Google Signals enables cross-device data collection, which is necessary to gather session information for configured audiences. When Google Signals is on, data from users signed into their Google accounts can be linked across devices, so sessions from the same user on different devices contribute to the same audience. This cross-device, session-level data enhances audience definitions and supports more accurate remarketing and reporting. The other options don’t enable this cross-device session linking: data collection settings are about what data is gathered in general, audience scheduling is about when audiences are updated or activated, and user permissions control who can access the analytics data.