What feature in Google Ads is used for performing A/B tests?

• A. Drafts and Experiments
• B. Campaign Planner
• C. Quality Score
• D. Ad Extensions

Answer: (A)

Testing different campaign changes in Google Ads is done through Drafts and Experiments, which lets you compare two versions in a controlled way. You start by creating a draft of your campaign with the changes you want to test, then launch an Experiment that splits traffic between the original campaign (the control) and the draft (the test). By running the experiment for a set period and a defined traffic split, you can collect apples-to-apples data on metrics like click-through rate, conversions, and cost per acquisition to determine if the change improves performance. This approach keeps your main campaign intact while you scientifically evaluate the impact of the modification. Campaign Planner is for planning and forecasting, Quality Score is a metric of ad quality, and Ad Extensions are additional informational bits added to ads; none are designed to run controlled A/B tests like Drafts and Experiments.