What does the real-time menu in GA4 display?

• A. Historical engagement by cohort analysis.
• B. Current user activity, including users by device, geography, source, audience, and events/conversions.
• C. Revenue by region over the last 30 days.
• D. Page load times for the homepage.

Answer: (B)

Real-time in GA4 focuses on live activity as it happens. It shows current user activity, including how many users are active now, what devices they’re using, where they are in the world, which sources brought them in, the audiences they belong to, and which events and conversions are occurring in real time. This immediate snapshot is what you’d use to monitor ongoing campaigns or changes as they happen. Historical cohort analysis, revenue figures by region over a period, and page load times belong to other reports that summarize data over time or focus on performance metrics, not the live activity seen in real time.