What does the optimization score represent on the recommendations page?

• A. It ranks campaigns by clicks
• B. It shows audience size
• C. It shows the total spend
• D. It indicates how well your advertising is performing, with a score closer to 100% being better

Answer: (D)

The optimization score is a gauge of how well your advertising setup is aligned to achieve your goals and how much you could improve by following the recommended actions. It’s shown as a percentage, and a higher number means you’re closer to best practices, with near-100% indicating strong optimization. This score comes from how your account is configured and its historical performance, predicting the potential impact of implementing the recommended changes. It isn’t about how many clicks you get, the size of your audience, or your total spend. It’s a readout of readiness to improve and the likely gains from applying suggested optimizations.